Crowdfunding is the modern method of funding a project by raising money from a group of people online, declared “the future of early stage finance” by Forbes.
Women You Should Fund is a rewards-based crowdfunding platform that follows an all-or-nothing funding model. It works like this…
1. A woman or woman-led team – the creator – launches a campaign to FUND a creative project or new venture. That campaign has a specified FUNDing goal, as well as a start and end date.
2. The crowd then responds with their wallets (credit cards really, since this is all done digitally). Individuals who want to help set an idea into motion financially contribute to that campaign by pledging the dollar amount of their choice, or as we say, they FUND her. This generous pledge of support officially makes them campaign backers.
3. All campaigns are all-or-nothing meaning creators only receive the funds they raise if their campaign is successfully completed (i.e. reaches its full FUNDing goal by the preset campaign deadline).
4. If a campaign is successfully completed, backers who pledged a designated reward level will receive their preset reward (e.g. special perk, unique item, service or experience) from the creator.
Traditional crowdfunding is typically limited to the size and engagement of an individual campaign creator’s personal social network. And that’s because most crowdfunding platforms do not come with an already engaged, platform-loyal community. Backers are driven to a specific campaign by someone they know, not to a specific crowdfunding platform.
That’s where Women You Should Fund swoops in and disrupts the norm. Our platform can expand a campaign’s reach exponentially by getting it in front of our firmly established, robust Women You Should Know community. That means added campaign exposure before an evergrowing force of mission-loyal individuals who believe in the power of supporting women and their ideas to change the world.
Our mission is to support entrepreneurial women founders and women-led, gender diverse teams looking for a way to get started on their path to success. If you are based in the United States and identify as a woman doer, creator, innovator, change-maker or thought leader who wants to employ crowdfunding to FUND your new project, idea or business, then, yes… Women You Should Fund is for you.
Registering an account on Women You Should Fund and submitting projects are FREE!
If your campaign is successfully completed, the following fees will apply:
Women You Should Fund Fee – 5% of total funds raised
Stripe Payment Processing Fees – 3% plus 30 cents per transaction*
Our fees are competitive with other popular crowdfunding platforms
*All transactions are between backers and creators directly. Income received from a successfully completed campaign may be subject to taxes. We recommend creators speak with an accountant or tax professional for guidance.
The first step is to create a Women You Should Fund account. That officially makes you a creator. The next step is to create your project, which involves filling in all of your project details, visual assets and content. Once submitted, your project will be reviewed by the Women You Should Fund team. You will be notified if there are any questions or concerns. Once the project has been determined to meet all Women You Should Fund requirements, it will be approved and your crowdfunding campaign will go live.
Women You Should Fund reserves the right to cancel, reject, interrupt, suspend or remove any account and/or campaign at any time for any reason.
Our founders have 2+ decades of serious hands-on experience developing award-winning marketing and PR campaigns for a range of clients and brands (the emerging and the big time). Based on their know how of what works, and considering the way most people digest information and content today, we say a resounding, YES!
Need more convincing? Catherine Clifford, Senior Entrepreneurship Writer at CNBC, wrote in a May 2016 Entrepreneur article, “If you are serious about your crowdfunding campaign, you absolutely have to make a video.” And that’s because research shows that crowdfunding campaigns with a video component succeed at a significantly higher rate than those without.
In fact, in her March 2016 Forbes article titled “Crowdfunding Is A Female Founder’s Best Friend”, Geri Stengel, founder and president of Ventureneer, notes that by making a pitch video, “You’ll raise four times more money than a company that doesn’t.”
But the final decision is ultimately up to you.
Campaigns are most successful by engaging with your community and social network early and often. To make it easy to share your campaign, we have incorporated social media sharing tools on campaign pages.
If your FUNDing goal is reached (or exceeded) by your preset campaign deadline, funds will be transferred to your account (less fees). It is your responsibility to ensure that the rewards you offered are fully delivered to each of your backers.
If a campaign’s FUNDing goal is not reached, all backer contributions are canceled and the creator is no longer responsible for delivering the rewards offered.
Explore campaigns for diverse and promising projects on Women You Should Fund. All it takes is the click of a button to make a monetary pledge and contribute to bringing a new woman-powered idea or venture to life.
All transactions on Women You Should Fund are between backers and creators directly. They are managed by a third party payment processor, Stripe, considered “the best online credit card processing solution” for both businesses and consumers.
No. When you contribute to a campaign, the payment is submitted for authorization. The money will be transferred only if the campaign succeeds in meeting its funding goal. You will be notified via email in all cases. Backers will only be charged if and when campaigns reach their fundraising goal by their deadline.
Once the campaign has ended you cannot cancel your pledge or receive a refund. All processed contributions are final.